If I am venturing into a new area or new niche,and looking to venture with a low-priced product, say a $10, $15 , or $20 product. When I'm doing this research, am I looking for that kind of market that that's spending that $10, $15, or $20 on a product?
Sean: I want to be upfront and straight here. If you had asked me that question a year ago I would have said look for a market that looks like it's profitable for like a $37 product. Right now I would say look for the market that's profitable with a $100 , $200, or $300 entry level product or higher. And go in there. There doesn't mean that you have to start with a $100 product in that market.
You know frankly, if you're going to market that has $10 products that answer people's questions, are really going to be able to sell them a $500 product that answers their questions? If you go into a market where the average selling price is $300 or $400, and $500 a month in a coaching program, then you have a much better chance of just going in there and getting a piece of the pie by creating a $400 product. You're just being competitive . You can get a huge piece of the pie by creating a wonderful product that does everything the $300 product does and price it $200.
I'm not big on competing on price. If somebody else is selling something else for $300, instead of coming in at $300 for the same product, I'd rather create a brand new product that does everything twice as good as the $300 product and charge $450.My idea is deliver more value rather than trying to be the cheapest guy out there. The cheapest guy out there probably can't deliver the way a person can who is charging a high price. If you would just take for example, I hate to use this example, but it comes to mind, you pay $7 a month for web posting and you have a problem, are you going to get better or worse service than if you were paying $100 for web posting?
Caller: It's not going to be near as good.
Sean: You're going to get some outsource person that takes two days to get back to you on average if you're paying $7 a month for hosting, But if you're paying $100 bucks a month, I better get a phone call within five minutes and have the problem solved in ten, or I'm going to be looking for another web post.
Caller: The expectations are higher.
Sean: the expectations are higher. If you're marketing a product for $300 then you are going to be able to do deliver more than if you market that same product for $37. You're literally going to be able to deliver more. Same thing with coaching. Let's look at it the other way around. If you find somebody to coach you on the internet for $25 a month, you're going to get less from that person than if you signed up with somebody for $1000 a month. I mean, that's a no brainer, the guy that's charging $25 a month, what can he really deliver? I mean, really, what can he deliver and not go broke. Face it. Every single person on this phone call, you and me, every single person, we're all in on it to make money .
Everybody that's talking to me, you guys are paying something for service, you know, for your telephone service. You just can't get something for nothing. I feel like it's much better to go into a market where you can deliver genuine value and charge a higher price for it than to go in it and just try and win the price game. So... we're really running out of time. I wish I could take more questions, I don't think I can, Again, if you want to spend a half hour, one on one with me. If you honestly believe that you're qualified to make $5000 -$15000 by the end of the year. And you're willing to put time, money, and effort, make it happen. It's not going to happen on it's own.
You're not going to make it happen sitting on the beach, and you're not going to make it happen laying in bed drinking beer in your underwear, it's not going to happen that way. You're going to have to work for this thing, You're going to have to put time, money, effort, hard work, sweat, tears- if you re willing to do that and you genuinely want to do whatever it takes to get between $5000 and$15,000 a month then I can teach you how to go there and you have to be willing to do it, I hate to say this, my way. I'm not being arrogant, but i've spent seventeen months figuring out what works and what doesn't. It's not really my way, it's about every other person o line that makes more then $15000 on line does it basically this way. They may do it in a different order. They may start in a different order out of the squeeze page, start with a part of the product funnel before they really go to a relationship, but basically the formula is the same.
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Sean Mize is an internet marketing mentor who teaches people to generate over $15,347 per month online via automated systems and product funnels.