You've got to develop a relationship with them. You've got find out what they need, you've got to take their questions. Everybody on this phone call, well, I won't say everybody, I'm looking at the names of the people on this phone call, almost all of you have sent me e-mails in the past and I've responded back to you. Let me ask you this and I want you to think about this hard. If I had ignored your e-mail, if you had gotten an automated, auto-responder response that said thanks for sending an e-mail, but I don't answer my e-mails personally.
The only way to talk to me is to buy my coaching programs or the only way to talk to me is to submit a ticket and wait 48 hours, if that had happened, would you be on this phone call today? Would you be in my coaching programs? Would you be buying my e-books? Let's just speak up. How many of you would be on this call today if I hadn't answered your questions?
Callers: No
Sean: I think everybody on this call would say no. What should that tell you about your own list? If you are not creating communication with the people on your list, you're not making sales. If you look at my total list, I've got 10,000 people on my list and maybe 800 of them, if I wanted to stretch it a little, I'd say 1000 of them. It's really probably 700 or 800 of them, because some people buy more than one product, have bought from me. Somewhere between 6%, 7% or 8% of the people on my list have bought from me. Around 50%, and this is a guess, I have the hard statistics to say 6% to 8%, I track that.
What I don't track is the percent of people that ask me questions via e-mail. But if I had to guess that over 50% of the people that ask me just one question, I answer them back via e-mail by and from me. What does that tell you? It means that if I have communication with somebody, the conversion rate is 50%. if I don't have communication with you, my conversion rate is like 6%, 7% or 8%. And that 6%,7%, and 8% includes the people in my 50% conversion rate. So, what do you do if the people on your list aren't asking you questions so you can answer their questions, what do you do. You do what I do. Everybody on this list, everybody on this phone call, you've seen it before.
I send you these stupid e-mails that say I need your help and then when you read that e-mail, it says what's your greatest challenge, and then what does that do? Hopefully I've hit you on a bad day, and you just struggled with something and you write me back instead of deleting the email. You write me back and say 'Sean, I'm having trouble with xyz. Can you help me? Hopefully, If I know the answer, I've written you back, and I've given you the answer or I've given you something that'll work. Or maybe one out of twenty times I'll send you a link to something you can buy that will answer it for you. Probably 90 % -95% of the time I'll literally answer the question, even if it's in something I sell. Why?
Because I want to create that communication. If you're list is not actively communicating with you on their own, get them to. Send them an e-mail that says I need your help and then in the e-mail , 'dear, first name, whatever auto responder you're using, ' dear, their first name, I need your help. What is your greatest challenge in whatever your niche is or if you have a niche that has several sub-niches, what's your greatest challenge in whatever. This does two things. Number one, it creates communication and communication creates sales.
Communication creates sales, and the second thing it does is tells you what products to create because the people that ask the questions will tell you what they want, they'll tell you what they need. If you send that out and 15 people you write back and 8 of them ask you basically the same question, reworded some other way, what do you know? You know that particular question is a question that the need is not being met. There's not enough product out there that teaches that answer right there. What do you do? You create a product that answers that question. The first thing you do is you write the person back and give them the answer. The second thing that you do is you go and create a product for everybody else that didn't have the guts to write you and ask you.
Create a product that answers the question and then what do you have to do? You have to put that question in your sales letter. That's critical because the reason people are going to buy your product is because it's a question they want answered. And you know what the question is because half your people been asking you that, you've been asking them what their greatest challenge is. You've got to answer the questions in your product and your sales page, you've got to tell them you're going to answer these questions, and then they'll buy from you.
Author Resource:-
Do you want to learn how I generate use this and other methods to run my profitable online business? Download this now:
Internet Marketing Secrets
Sean Mize is an internet marketing mentor who teaches people to generate over $15,347 per month online via automated systems and product funnels.
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