We’re going to do a little bit of a grid here. I’m just going to literally show you – I guess in mathematics we might call it a proof – of why you’re better off selling higher-ticket items than lower-ticket items.
Before we do that, what I’m going to do today is define a high-ticket item. Technically we go anywhere from say $500 up to $100,000. Now when I’m referring to high-ticket items, especially as I refer to it in this article, I’m thinking of a high-ticket item being between say $5,000 and $12,000.
For some of you it may be unbelievable to you that you could sell something for $5,000 to $12,000, but as I look at each one of these niches – authors and speaking – I know beyond a shadow of a doubt that you can sell $5,000, $6,000, $10,000 products.
Will, your company itself may sell a few $1,000 products. If you’ve been in this for very long at all and you can offer a little bit of training in network marketing for example, you could personally sell a training package that would run between $5,000-$10,000.
We’re going to talk later in the class today about exactly what that $5,000 or $12,000 product would look like. So if there’s an unbelievability factor and you’re telling yourself, “Wow, I could never do that,” by the end of the call I believe that you’ll see that there’s a product that you can create and that you can realistically sell something for $5,000-$10,000.
Now if we go back into kind of a technical definition of high-ticket item, then we would run anywhere from $500 up to say $100,000. Just to give you some examples of what those products might look like, typically a $500 product is a CD series or maybe a DVD series that teaches somebody how to do something that you’re already.
Obviously there’s physical products out there that sell for $500 or more, but generally what I’m talking about here and what I teach is information products. The biggest thing with information products is they tend to be easy to deliver and they’re generally items that can’t be picked up at the store.
It’s hard to go to the local bookstore and really learn how to build a $100,000 a year membership website. It’s just very difficult to do that.
Because of that, somebody like you could package together something that’s $5,000 or $10,000 that has a value to the end-user of $100,000 or $200,000 – whatever it is that Jim’s able to teach them how to do, for example.
Author Resource:-
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Sean Mize is an internet marketing mentor who teaches people to generate over $15,347 per month online via automated systems and product funnels.
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